Just Don’t Call It Glamping

When Cale Genenbacher and his wife were in the military—he a West Point graduate, she a pilot—they were often on opposite deployment cycles, and he spent a lot of time alone, chasing his newfound passions for kayaking, trail running, rock climbing, and cycling, driving three to four hours from his base in search of adventure.

“I was an infantry man, so I slept on the ground for a living all week and didn’t necessarily want to do that on the weekend,” he said. “I was looking for the comfort of a hotel, but also the campfire experience with people. And as I would travel, I would do the same thing every weekend. I’d get on Google and I’d find myself either staying forty-five minutes away at a Holiday Inn or a crappy mom-and-pop motel or trying to convince myself that I wanted to camp at the state park. And all the while, everyone I ever talked to was like, yeah, it’s such a