Do you know Wild Rye? The kickass line of mountain bike + adventure apparel for women? If you don’t, you’ll want to do a deep dive after this podcast. Wild Rye’s founder, Cassie Abel, turned frustration with apparel availability and representation in the bike threads world into one of the outdoor world’s most beloved brands. We talked with Cassie about her bold leap into the unknown and the future of women-specific adventure apparel.
Listen on Spotify or Apple Podcasts.
FOLLOW US ON SOCIAL MEDIA: @adventurejournal
Instagram — Facebook — Pinterest — Tiktok
Adventure Journal is supported primarily by readers who subscribe to our printed quarterly. We are proudly independent, and opinions expressed are solely our own.
Subscribe to our beautiful printed quarterly, whose stories are only found in print.