Even if you don’t use Strava (your author rarely does), the year-end data the company compiles is interesting. Enough people do use Strava every time they venture out so general trends revealed there are pretty accurate for the population as a whole.
And what did we learn about 2022? Well, alpine skiing is booming. So is gravel riding. There’s a marathon boom going on, particularly in Europe. The British are getting really into riding centuries. Those who ride in groups are more likely to ride longer distances and in adverse conditions (dark and cold). And way more women are bike commuting than ever. More than men, even.
