Kona’s Founders Buy Back The Brand, Start a New Chapter

Gerhard and Heilbron, Kona-ing hard. Photo: Kona Cog Dan Gerhard and Jake Heilbron, the founders of Kona Bikes, have bought back the brand from Kent Outdoors, who’d decided to sell the business just last month. That move followed a PR disaster as Kona had set up their booth at Sea Otter, then hastily took it …