March 23, 2022
‘Ride Your Bike Where Even Wolves Are Scared to Shit’ Is Ad of the Decade
This ad for 7R Bags, Ukrainian bike bag brand, makes your heart ache for Ukraine and your mind wonder if the people on the bikes in the website photos are toting anti-tank rockets and fighting for their lives. It also sorta makes the stunning ferocity with which Ukraine is fending off Russia make ever more sense. Riding where even wolves are scared to shit? Come on, that’s incredible.