Well, now this is awesome. Dyed in the Wool, a bike bag maker in Poland, is offering discounts to anyone—no matter where they live and ride—if they submit proof they’ve picked up trash at their local trails. You get 5% off for every two garbage bags of trash you collect, up to a maximum of 15%. Take a photo, email it to [email protected], and tag #ditwtrailcleanup in any social media posts, and they’ll send you a code for your discount.

Maybe this has been done before by other outdoor brands, but we can’t remember any examples off the top of our heads. It’s smart, great marketing, and hopefully catches on with other brands. Check out their bags, here.


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