Dear AJ friends and family: In advance of Earth Day, I am thrilled to tell you that Adventure Journal is now certified carbon neutral. Over the last six months, working with Climate Neutral, we have measured, reduced, and offset our emissions from the beginning of 2020 on. Additionally, thanks to subscriber growth, we have rejoined One Percent for the Planet, in which we give one percent of our gross revenues to environmental organizations. And, as always, we plant one tree for every product sold, which more than replaces the trees we use to create our printed journal and notebooks.
Is ethical and regenerative publishing possible? Yes, if your readership / extended family support your policies, and in this regard we are blessed beyond compare. Please know that your encouragement gives us the confidence to continue on this path.
About this path. 2020 was a crappy year, but we survived—thanks to you. Now that we are breathing a wee bit easier, we can turn to some home improvements. Over the next few months, we will launch a new website design and additional digital features, which will be actionable (and not just entertaining). We’ve been able to assign a few trips to writers and photographers for AJ in print, which makes those stories stronger. And our biggest improvement of all: My dream is to make Adventure Journal online free of advertising.
Yes, free of advertising. Most people would says that’s crazy talk, but an ad-free AJ would be visually cleaner and graphically more compelling and much easier on the eyes. Eliminating digital ads would zero out the time I spend on that side of the business and let me devote more time to editorial, which will make both the site and journal better.
Don’t get me wrong, we have amazing advertisers, and we plan to continue our limited partnerships in print. But our goal has always been to build the most amazing reader-centric outdoor publication possible, however we define that, regardless of the methods publishers traditionally use.
What’s it going to take to get there? We need between 8,000 and 10,000 print subscribers to offset the loss of revenue from eliminating digital ads. We’re more than halfway there and with a little bit of encouragement and extra growth we can achieve that goal by 2023, or even 2022.
SO many of you already have, but if you haven’t, I encourage you to do so today. Our print stories are unique to online, they’re deeper and better than online, and I guarantee that if you like AJ online you will love AJ in print or your money back. Don’t love it? You can call me at 949.298.5519 and tell me why, so I can fix it.
Already subscribe and want to help a little more? You can join our reader support program here, giving as little as $3 a month or donating one time.
Founder + Editor
To learn more about AJ’s environment efforts, go here.
To learn more about AJ’s reforestation program, go here.