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PrimaLoft’s PURE Is a Breakthrough in Sustainable Performance

Popular Science magazine recently released a 2020 list of Best of What’s New Awards and, in the sports and outdoors category, PrimaLoft’s new P.U.R.E insulation snagged the honors. Typically, synthetic insulation manufacturing requires huge, energy-intensive ovens to melt bonding fibers within the material. PrimaLoft’s new Produced Using Reduced Emissions process does away with the ovens entirely, using air only, somehow, to force the fibers to bond. It’s a drastic reduction in carbon emissions creation for the company—48% less to be exact.

PrimaLoft CEO Mike Joyce explained to Innovation in Textiles that the P.U.R.E. program was four years in the making. As PrimaLoft looked for ways to reduce the impact of synthetic insulation production, they already knew recycled fiber material was key, but once they hit on eliminating energy-sucking ovens from the equation, they were able to see that drastic 48% reduction in emissions.

For now, PrimaLoft P.U.R.E. is available only in the Patagonia Nano Puff, new for Fall 2020. When compared to last year’s Nano Puff, the new model with P.U.R.E. generates 52% less carbon emissions for Patagonia to make.

I have one, just in time for cold temps in Northern California and I’m pleased to report the jacket is exactly the same, in terms of performance, as any other Nano Puff I’ve worn. That’s the idea—sustainably produced materials that don’t differ at all from the more carbon intensive models we’re already used to. It’s a big enough deal that PopSci caught on, was impressed, and honored PrimaLoft for figuring it out.

You can buy the Nano Puff with P.U.R.E., here. $199

-Justin Housman

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