Like a lot of people, I first saw the underside of the Patagonia label via Corey Ciorciari’s Twitter feed. Ciorciari is the executive vice president for policy at Evergreen Strategy Group and a former senior advisor to California Sen. Kamala Harris. “Vote the assholes out,” the label says, and who can argue with that? But with all the deepfakes and Photoshops in the hands of, well, everyone, I was dubious whether it was real. I even downloaded the picture and enlarged it massively in my own Photoshop. In the end, I resorted to something simpler and reached out to Patagonia’s public affairs to get the answers.
So, did you guys really make this label?
It’s true: Patagonia has made a super limited edition run of our Road to Regenerative™ Stand Up® Shorts that have a tag in them with the words, “Vote the assholes out” on the underside of the label. We were having some fun in these dark days. Yvon coined this phrase years ago and we are glad it is getting some attention.
Who are “the assholes”? Are you referring to all Republicans?
First of all, this is not partisan. For several years now we have used this to refer to politicians from any party who deny climate change is real, or don’t believe we should do anything about climate change, not because they aren’t aware of it, but because their pockets are lined with money from oil and gas interests.
How did these come about?
Our design team added these tags in and as soon as Yvon heard about them, he said, “I need those in a 32!”
Will you make them again?
We hope we can help elect climate champions on November 3, 2020, and that we don’t have to make them again next year…or ever again.
Why did you choose just one product? Is it going to be on more products?
We picked the Regenerative Organic Stand-Up Shorts because we have been standing up to climate deniers for almost as long as we’ve been making those shorts. And we want to encourage our community to join us in voting for climate champions and voting the assholes out.
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