Professional triathlete-turned-adventurer Colin O’Brady captured the public’s imagination in 2018 when he skied solo across 932 miles of Antarctica in 54 days and beat a rival explorer to the prize he immodestly termed The Impossible First. A little more than a year later, his book of the same title is a New York Times bestseller. He’s been featured on the cover of Outside magazine, appeared on the Tonight Show with Jimmy Fallon, and his TEDx talk has racked up more than 1.5 million views. But you’re hearing about him now thanks to journalist Aaron Teasdale’s devastating exposé of the exaggerations, omissions, and disputed claims that helped propel him to fame.
O’Brady claimed to be the first person ever to cross Antarctica alone, unsupported, and unassisted—a collection of qualifiers that, in Teasdale’s careful language, “do not withstand scrutiny.” Even the claim that he crossed Antarctica relies on definitional sleight-of-hand. O’Brady started and ended hundreds of miles from water, and he crossed at the narrowest distance possible. O’Brady’s route was less than half the mileage Norwegian Børge Ousland covered in the first human-powered crossing of the continent from November 1996 to January 1997—an accomplishment O’Brady dismisses as assisted because the Norwegian occasionally used a kite, without disclosing that he himself traveled hundreds of miles on a marked and graded ice road.
The pushback from the exploration community was swift and unequivocal. The day after O’Brady finished, veteran polar guide Eric Phillips gave his assessment of the use of the graded road, known as the tractor route and formally called the South Pole Overland Traverse (SPoT), to ExploresWeb. “It is a highway,” he said, which “more than doubles someone’s speed and negates the need for navigation. An expedition cannot be classed as unassisted if someone is skiing on a road.” A few days later, Antarctic explorer Damien Gildea published a powerful rebuke of O’Brady’s claims, stating flatly that O’Brady “had neither crossed the continent nor been unsupported.”
A map comparing Ousland’s 1986-87 route (in red) with O’Brady’s 2018 trek (in green). Wikimedia
Adventure luminaries including Conrad Anker, Alex Honnold, Mike Horn, and Ousland himself joined a chorus accusing O’Brady of exaggerating or misrepresenting his accomplishment, but their voices were lost in the flood of acclamation that greeted O’Brady’s return. It took Teasdale putting all of them together under the National Geographic masthead to derail, at least temporarily, O’Brady’s hype train. From Teasdale’s February 3, 2020, report:
“O’Brady has built his personal brand around achieving the ‘impossible.’ Yet the veteran polar explorers National Geographic consulted for this story used different descriptors for his trip, labeling it ‘achievable,’ ‘contrived,’ ‘disappointing,’ and ‘disingenuous.’
“ ‘I don’t think anyone looked at the route he was skiing and thought it was even remotely impossible,’ says American explorer Eric Larsen, one of the guides O’Brady consulted to learn the skills of polar travel. ‘The reason no one had done it is because no one thought it was worthwhile, in the sense of being anything record-breaking.’ ”
A request for comment sent to O’Brady’s email address Tuesday was answered by a publicist, who referred Adventure Journal to a February 6 Instagram post in which O’Brady wrote, “I’m not sure how or why [Teasdale] got the facts so twisted around, but I assure you the article is full of inaccuracies.” On Thursday afternoon O’Brady posted on his website a 16-page request for retraction addressed to National Geographic, in which he denies exaggerating the dangers he faced on his Antarctic expedition and defends its “unassisted” claim.
“Antarctic Logistics and Expeditions (ALE) provides clear classification definitions that confirm my expedition to be a solo, unsupported, and unassisted crossing and a ‘first,’ ” O’Brady wrote in the statement. ALE is the company O’Brady hired to organize his logistics and plan his route.
O’Brady’s notoriety is a commentary on how heroes are made in this day of media saturation. His exploits have been amplified by his massive social media presence and relentless self-promotion, but he also seduced traditional media gatekeepers, especially the New York Times and National Geographic.
The Times, in particular, went all-in on the story, publishing a number of in-depth pieces focusing on the exotic setting and the competition between O’Brady and his 49-year-old British rival Louis Rudd, a race redolent of Scott and Amundsen’s epic dash for the pole in 1910 and 1911, straight down to its tragic undertones. The first person to attempt a route similar to O’Brady and Rudd’s was Englishman Henry Worsley in 2016, who contracted a bacterial infection barely 100 miles from the finish. He was whisked from the ice and flown to a Chilean hospital, where he died a few days later. Worsley’s extraordinary life and death was the subject of a 20,000-word New Yorker feature published in 2018, and while the Times doesn’t employ a polar beat reporter, its editors do read the New Yorker. The newspaper pursued O’Brady’s story with great enthusiasm, publishing a long feature about both adventurers and creating a slick graphic web page to track their progress.
National Geographic followed suit, hiring Teasdale, a freelancer, to write four stories about the race as it unfolded. When O’Brady reached his finish line the day after Christmas 2018, Teasdale and National Geographic rushed to break the news. “I was writing the final expedition recap in a Google doc and my editor was marching a paragraph behind me,” Teasdale said Tuesday.
He already had some misgivings about O’Brady’s story, but deadline pressures didn’t leave him time to pursue them in his initial coverage. The details of those first accounts are largely accurate, but they lack critical context and restate O’Brady’s false description of entering “no-rescue zones” where planes could not land. (National Geographic has since changed headlines and added an editor’s note but has not otherwise changed the original stories.) Teasdale felt he’d been deceived. He immediately set about researching a follow-up piece, a process that consumed two months and yielded a 10,000-word draft exploring Antarctic history, geography, and the changing nature of professional adventure. “I decided I’m going to find out the truth and I’m going to tell the truth,” he said.
A who’s who of the polar exploration community wanted to comment, on the record, no punches pulled. That’s rare in such circles, where explorers who are remarkably bold on the ice are often more reserved with the media.
Vehicle tracks are visible in this press photo of O’Brady during his Impossible First expedition. Photo: Colin O’Brady
Why such an outpouring? “There were a lot of little things,” Teasdale said, “like coming in inexperienced and claiming the world. But if you want to know what I think it boils down to in a single word, it’s the word ‘impossible.’”
O’Brady came to Antarctica with a resume loaded with superlatives but notably lacking in self-guided experience. He’d set a record in 2016 as the fastest person to complete the Explorer’s Grand Slam (Last Degree), which consists of climbing the highest mountain on each continent and skiing the last 60 nautical miles to the north and south poles. He turned the trick in 139 days and parsed out a pair of other records in the process—the Seven Summits and Three Poles Challenge. He claimed another world record in 2018 for reaching the highest points in the 50 states in just 21 days—an athletic and logistical accomplishment to be sure, but weekend warrior stuff compared to the likes of Ousland.
“Imagine you’re Børge Ousland,” Teasdale said. “You are the preeminent polar explorer of your time. You have spent your entire life honing your skills and developing new techniques. You make your gear with your own hands and you actually cross Antarctica alone, something that has never been done. And then someone comes along 20 years later who’s never done anything in the poles and says he’s the first, and that people have been trying to do this for 100 years and no one could.”
O’Brady says he has never disparaged Ousland. “I have on many occasions publicly credited the great explorers who have come before me, especially Børge Ousland,” he said in his statement. “This is evident in my book, on my website, and in many of my social media posts.” That’s true, but it also misses the point. O’Brady’s transgression was not what he did or didn’t say about Ousland. It was promoting his own expedition as something more than it was. “O’Brady came up with a new definition that was shorter and easier than what Ousland did, and made a claim as if it were greater. He did so much less, and claimed it was so much more,” explained West Hansen, a river explorer who has followed O’Brady’s case closely. “He has a machine geared toward self-promotion, and they’re very good.”
A good sales pitch has always been an essential part of exploration. Shackleton never would have left Britain if he didn’t have a gift for hype. Deception, too, has been a part of polar exploration from the beginning, but when Robert Peary claimed to have reached the North Pole in 1909, he needed only a few ambiguous photos and a notebook full of dubious sextant readings to make his case.
The remarkable fact about O’Brady’s claim is that the actual facts of his crossing are not in dispute. His expedition was tracked from start to finish, with real-time social-media updates and extensive coverage in dozens of news organizations. O’Brady never said he went farther than Ousland. He just found an opening and stretched and stretched until it became a wormhole to a completely different reality. And the traditional media gatekeepers got sucked right through.
“That democratization of media and ability for everyone to create their own has also allowed people like Colin to be able to fool what’s left of traditional media—especially when it comes to something as arcane as polar exploration,” Teasdale said. “He puts forward false claims and creates his own reality distortion field to his followers, who are now proclaiming National Geographic fake news.”
Explorers themselves were never fooled, but that’s not to say they weren’t hurt. In his reporting, Teasdale spoke with adventurers who have gone to pitch sponsors on truly historic undertakings, only to find everyone in the room wants to talk about Colin O’Brady. “They have to explain that what Colin did wasn’t really what he claimed, and all of a sudden they’re the bad guy,” he said. “It makes it that much harder to get sponsors.”
Another victim is the nobility of exploration itself. When you realize that you can’t take one explorer’s claims at face value, it’s easy to question all of them. The same is true when a champion athlete is caught doping and everyone who wins or even competes in that sport falls under suspicion. When a hero behaves badly, it becomes that much harder to trust in the rest.
“The history of exploration is basically predicated on taking a man or woman’s word for what they did,” veteran adventure writer David Roberts told Teasdale. “But then people like this come along and by violating the code they make everybody subject to skepticism and doubt.”
There’s no telling where this story will go. O’Brady has already submitted his full-throated rebuttal to the court of public opinion, and will argue his case strongly. After reviewing O’Brady’s response Teasdale reiterated that he “stands by my reporting,” though he admits he’ll be happy to move on to other things. He’s already working on a story about another polar expedition, one he finds inspiring not because of the fanfare accompanying it or the superlatives that apply, but what the team accomplished on the ice.
“I’m excited about this story because what they did was incredible,” he said. “But now, are people going to question whether they really did this? What a tragedy that is for people that are doing this the right way.”
Top photo: O’Brady in 2016. Via Wikimedia
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Never heard of this dude, but enjoyed reading this story regardless. Good content.
What O’Brady and Rudd did was impressive.
What O’Brady claimed to have done, and by inference how he juxtaposed himself against what had already been done, was shameful.
Kudos to Aaron teasdale for digging deep and not being afraid to report what he learned.
Watch his Joe Rogan podcast…
If Ousland covered 125 miles in a 15-hour period with a kite, how is that an apt comparison? Colin’s and Borge’s sleds were roughly the same weight, and their crossings were within 9days of each other. Still, Borge covered nearly twice the distance? “Unassisted and Unsupported” is NOT the same as “Unassisted”. NatGeo needs to issue and apology and a retraction in order to [email protected] this ASAP.
People such as yourself questions such lines without looking into the answers themselves. Instead, just confirm biased and decided that you know it all.
When in reality, you just read a few article, you’re no leading expert. The leading experts have done their due diligent. If you’re willing to trust O’brady perceptions over the matter, go you. Defending him? Lol. Good one. Even he would laugh at your foolishness.
Marked road.
Nuff said.
I read the Nat Geo Article and Read this one – I’m glad this is being talked about.
I actually missed much of the blow by blow hype / coverage as it was happening as I was myself down south on a boat and luckily out of comms of everyday news.
The Polar community is strong, close knit, and generous and its a shame that the trust gets ripped apart by Colin’s ego.
O’Brady is basically a huge liar. Claiming Ousland who occasionally used a kite he constructed himself as well as traveling more than twice his distance is invalid and assisted— while himself using hundreds of miles of a MARKED and GRADED road is the height of dishonesty. That alone qualifies him as poser garbage imho.
He doesn’t seem very egotistical to me. But none of us actually know him and I’m not sure anyone would have ended up like if we had experienced what he did in his youth. Let’s just give a sh*t about what we are doing as individuals. Eff everybody else. Also, most celebrities have a narrative constructed around them that they had nothing to do with. Let’s just give everybody a break and move on to more important things like having adventures and being nice to the people around us.
^^^ things Colin O’Brady hopes for
O’Grady’s journey was a bit like going from Lake Superior to James Bay – and some it by road – and then claiming to have crossed Canada.
I would like my money back for his book, which I purchased. Without integrity, a person has nothing. Thank you for this story. I wonder what will become of his most recent first, crossing Drake Passage…
Interesting that you own his book, which has evidence that directly refutes what Aaron Teasdale has asserted, yet you think it’s O’Brady that is without integrity?
For the rest of us, O’Brady took a picture of one page in his book that shows that he gives due credit to Ousland, in direct contradiction of Aaron Teasdale’s article.
But you actually have the book.
Maybe you should read it before you let the shill media tell you what to think?
You built him up and now are attempting to tear him down. I read your articles on O’Brady and his response. He did what he set out to do. I am left to wonder which time you got this right. On your first story celebrating Obrady’s expedition, or the second one where you seem to go to great lengths to discredit him.
It is indeed shameful that we are no longer able to take people at their word. I am no great navigator myself, but I am fairly certain I can follow and stay on a road….There is too much ‘fluff’ in this guy for me.
In this day and age it would be good if media would take the time to actually ‘fact check’ a story BEFORE they put it into print…The lack of integrity, in the media is shameful, at best.
However, if you do print something ‘less than factual’ I always appreciate the effort, by anyone, to set things straight.
As always, its all about the Benjamins…
Jackasses like this ruin everything. As I think I posted up on the original post. Sorry bro, you lost me when you took the highway. I probably could have done that, Any jackass probably could have. You should have actually frisbee golfed it, using the markers that are every 100 yards as holes. Then you could have claimed another joke for a record. Also… if you’re claiming unassisted but using a kite by the Norwegian is taboo, so are your skis… and the draft from passing trucks, RV’s and mini vans. Jackass.
You realize their are no actual roads in Antarctica right? That road is for tracked vehicles, I realize that’s probably hyperbole but just in case, there aren’t any minivans or RVs in Antarctica. It’s uninhabitable and outside of a flagged path that is partially graded by the use of tracked heavy equipment, and some scientific research stations it has zero infrastructure right?
There was a large dose of sarcasm in my comment.
Unfortunately, this is one aspect of what polar “exploration” is about. Any trip to a Pole costs a ton of money, so you need to sell yourself to sponsors, and you do that with liberal use of hyperbole – “Ultimate”, “Impossible”, etc, so the companies can in turn market their products. OK; that’s how the game is played. And there is no doubt O’Brady and and the others are all super-tough and determined people; I’m definitely not going to try what any of them did. Just saying that “polar exploration” is as much a race for the marketing dollar as it is a race to the pole.
Lastly, I’m very appreciative of the follow-up by Teasdale, and the need for mainstream media to check in with the core participants in any sport, in order to look past the headline on the Press Release and see what’s really going on.
i suppose it should be noted that there’s a long tradition in exploration of making claims that didn’t really hold up to the light of scrutiny from other adventurers
This is all BS. Collin posted his route in advance. Everything he did was put out in the public before he set off. He wasn’t hiding anything. I never heard a peep from anyone concerning his route. What he did do was market the crap out of his adventure and then went out and told a great story. Listen to his interview on Joe Rogans podcast he’s an amazing guy with an amazing story. Not just this particular adventure. Just a bunch of haters who who are pissed Collin knows how to market himself. Before you comment on this read Collins FULL rebuttal. Make your own mind up. I believe Teasdale was lazy and deceitful.
Did he mention he would be utilizing the ‘Antarctic Highway’ ? Marketing is one thing, to embellish and/or leave out things is dishonest in my book and it is unfortunate that his marketing cronies weren’t smart enough to figure that out. Let’s face it – it is difficult to check out someone’s….anyone’s, story that comes from a remote outpost. However, in this case, there seems to be an abundance of both embellishment and negligence in being totally forthright and honest. I’m not saying it isn’t a great accomplishment, but it has certainly been sullied in the process.
Perhaps next time he will ‘Joe Friday it’ – “Just the facts, sir”.
I’m watching that interview right now (paused to read the actual article by Teasdale and this supporting article). Yes he did talk about the graded road. He also mentioned that he was in whiteout conditions for portions of the route.
Teasdale is being disingenuous and has obviously twisted his words. You can clearly see that by looking at the picture of the print in his actual book. He has also taken a specific “community term” of “unassisted” which has a specific meaning and twisted its meaning to support his narrative.
This is weak reporting.
I’m not sure if you’ve ever seen snow or not, but if you’re traveling by snowshoe or ski, you walk on top of the snow. If the snow is fresh or if the snow is groomed, it makes only a little difference. You can see that by looking at pictures actually posted of his travels. I found several in a few seconds by googling it. You can clearly see that he’s in the middle of a snow plain. It’s mostly flat, but not visibly groomed. Nor would it be significantly easier terrain to navigate if it were. Antarctica is a desert and usually doesn’t have much precipitation, but has plenty of wind. It doesn’t have trees all over the place.
There’s a drastically different amount of ground that you can cover under your own power compared to being pulled by a parawing.
Both are physical feats for sure. More than 50 days alone in the Antarctic desert. But if you have ever gone parasailing, you will know that there’s a lot more you can do in terms of speed and distance with a large kite pulling you compared to just swimming.
He speaks openly about this in his interview with Rogan too. He gives Ousland credit for his accomplishments. He doesn’t say that he’s done something better than Ousland, but he does say he did something different from Ousland. And that appears to be true.
Teasdale says that he doesn’t. That’s clearly inaccurate.
Teasdale and this article by his friend Jeff Moag are an example of the exact type of person that are destroying the field of Journalism.
If you want to criticize him, that’s fine. If you want to say that he did things that weren’t as amazing as they might seem, that’s fine, but you’re gonna get called out if you’re lying.
It’s not about “skiing through powder vs. skiing over ice.”
The South Pole Traverse is graded, meaning difficult and dangerous sastrugi are smoothed out; the route bypassed major crevasses and filled in minor ones, making the way easier and negating objective hazards (for example, falling into a crevasse.) That’s why use of it is considered “assistance.”
Not even remotely the “impossible” Route marketed. In fact it was the shortest, most likely to succeed route following the well worn tracks of vehicles. Disgraceful doesn’t begin to describe this fraud.
“Explorers themselves were never fooled, but that’s not to say they weren’t hurt.” Who? You keep saying the ‘polar community’ but never quote anyone. Who are these people you qualify these statements with?
This ‘Polar Community’
https://www.adventure-journal.com/2020/02/accomplished-polar-explorer-community-defends-nat-geo-expose-on-colin-obrady/
Details are important. Pay attention. Then go vote.
I keep reading about this cat’s constant self promotion and how he’s overstated his significance etc etc. I read both articles, his rebuttal and heard his long form conversation on Rogan. Something neither this writer and the nat geo writer took the time to do.
What he did was amazing and he wrote a very compelling and interesting best seller. He’s a record holder and a champion extreme athlete. I guess my question is at what point do the authors of these articles have to atone for their factual inaccuracies and what, in both cases this article and the one on not geo, appears to be jealous vitriol and their own inflated sense of importance? It’s shameful and the nat geo writer should be sued for defamation. Whether it’s asterisked or not, that dude made the record books and these 2 people will not. The writers’ tones and positions just scream they’re upset about their lack of actual life experiences and clearly just want to slam others to compensate for their own inadequacies. It’s pathetic
Wow, troll much? Do you even adventure, bro? Go out in the wilderness and breathe before you keep spewing here.
If anyone doesn’t think there is a difference between following a packed down ‘road’ versus snow shoeing or post-holing through snow you are sorely mistaken. If anyone wants to see how this is done properly…see Alex Honnold or any number of climbers. They do it because they love it and they would be doing it regardless – yes I have seen both Rogan interviews. I like the guy even less, after watching them…
“O’Grady’s journey was a bit like going from Lake Superior to James Bay – and some it by road – and then claiming to have crossed Canada.” — this was the best comment here.
A situation like this makes me wonder if O’Brady would aim for the same “accomplishments” if Instagram and podcasts, the interwebs and the news media didn’t exist. He sounds like the Trump version of an explorer. In it for the glory and little else. Would Trump even tweet if literally no one paid attention?
Want to understand what a real adventurer looks and sounds like? Read Heather Anderson’s “Thirst” — she did an FKT on the PCT because she simply wanted to see if she could do it. When she finished, there was no one there to pat her on the back or press the “like” button. I bet the thought of that alone makes O’Brady quiver with loneliness and the need for validation. And this is coming from a person (e.g., me) who does PR for a living, who understands how to make the machine spin and sit rapt with attention.
What Colin did was amazing, ignore the negativity and the haters. The Nation Geographic article was so full of inaccuracies it was pathetic! Shame on the author of that article for obviously writing it before even reading Colin’s book and do actual fact checking!
When you do fact check you will be amazed at what the real explorers have accomplished vs this Dishonest overhyped shortcut version
Watch the Rogan interviews – he doesn’t want to be asked questions, thus we get this….
“People interpret fast talking as a sign of nervousness and a lack of self-confidence. Your fast talking can make it appear that you don’t think people want to listen to you, or that what you have to say is not important.”
If you say something enough times, does it make it true ? I think not…