Hey, AJ crew…we sent this to our newsletter subscribers a couple weeks ago. In case you missed it, we’re posting it here on AJ proper.
Today is a good day. Today is a very good day. Beginning today, for every magazine you purchase, Adventure Journal will plant a tree. Two-year subscriptions plant eight trees, one-year subs plant four. If you carry AJ in your shop and order in boxes of ten, you’ve just planted a small forest. And going forward, as we build out our merchandise offerings, every transaction will plant another tree.
This should be an obvious move for any business that relies on trees as its base, but near as we can tell, Adventure Journal is the only magazine in the country that is now replacing its raw materials—and replacing them beyond consumption by orders of magnitude. We already use Forest Stewardship Council certified sustainable paper and plant-based inks, and, of course, our product is recyclable (not that we’ve ever heard of anyone throwing them away). This, though, is a different level
Our partner in this, Eden Reforestation, has projects in Haiti, Indonesia, Madagascar, Mozambique, Nepal, and other countries. As suggested by the name, it works to replant trees where forests have been devastated by logging. In Indo, for example, 40 percent of the country’s trees have been cut down in the last 30 years. In Madagascar, just 10 percent of the original forests remain. This devastates the land and local communities, but also removes a critical source of carbon storage.
Eden’s projects hire and are operated by locals in each country, providing a critical path out of poverty and empowering new and different relationships with the lands, which are often owned by local collectives. Eighty percent of the trees they plant survive to maturity, and with mangroves it’s even higher. So far, Eden has planted more than 250 million trees.
AJ is stoked to be one of Eden’s partners, stoked that we can fight climate change and support rural redevelopment, and thrilled that our friends and family can help enable this important work.
Want to plant some trees with us? Want to take tangible action against climate change? Want to be a part of the solution? Subscribe to AJ now!