Okay, there’s a catch, the pub is in London. But this is a real deal miles-for-beer currency program. The pub is called The Runaway, and it’s a full-on bar upstairs, while downstairs there’s a gym. New Balance and Strava came up with a series of mileage challenges—hit them, record your data with Strava, and the beer is on the house. Though ostensibly the challenge idea was for marathon training, you can actually run anywhere you like. Head for the hills, then head for the pub. It’s almost like you’re a professional runner, just one paid in beer. More details here. Photo: asoggetti