Outdoor Brands Face Boycott Over Firearm Company Ownership

It started with bike enthusiasts. Will it spread?

Ever heard of Vista Outdoor? It’s a $3 billion company that owns something like 50 brands. More than 75 percent of its business comes from gun and ammo sales—it’s one of the biggest ammo companies around. But in 2015, in a bid to diversify its holdings, Vista started buying non-shooting outdoors and bike companies. Vista now owns Camelbak, Giro, Bell Helmets, Bollé, Camp Chef, and Blackburn, among other brands.

In the aftermath of the Florida school shooting, some bike enthusiasts are now calling for an all-out boycott of the brand due to its ties to the gun industry, and, presumably, the NRA.

Aaron Naparstek, a cycling advocate who founded the site Streetsblog, began a series of tweets earlier this week alerting his readership to the relationship between many of their favorite bike brands and a massive gun company. They’ve since gone viral.

“The same company that manufactures your CoPilot rear-rack child bicycle safety seat also produces the SavageArms MSR 15 Patrol assault rife,” he tweeted.

“Going through Vista Outdoor’s list of subsidiary companies, I was amazed to discover that some of my favorite and most trusted bike gear brands — Giro, CoPilot, CamelBak and Blackburn, in particular — are now owned by a domestic arms dealer,” he said. “Moreover, Vista Outdoor owns these bike gear brands as a hedge against volatility in their arms dealing business. If there’s a dip in the sale of semi-automatic rifles and ammunition, they can still make money off of bicyclists like me. So, that bothered me. I like these brands and I feel bad for the people who work in these companies that were purchased by Vista Outdoor. But I am never going to spend another cent on bicycle gear brands owned by Vista Outdoor, a company that actively supports the NRA.”

In a 2016 article, Mother Jones magazine linked a rapid rise in Vista’s fortunes to a rush to purchase arms following mass shootings in the U.S. Vista has also spent hundreds of thousands of dollars on lobbying at the federal level for defense appropriations, and they’ve fought hard against the Toxic Substances Control Act in recent years. Vista also sponsors a PAC that has supported political efforts to allow concealed carry of handguns across state lines.

BlackRock, the largest asset management firm on the planet, holds a large stake in Vista, as well as other firearm companies, and is expected to make moves to address how those companies react to the Florida shooting, including removing gun makers from funds whose holders request that. A #BoycottNRA tag is trending on Twitter and several companies including Enterprise Holdings, the car rental conglomerate, and First National Bank of Omaha are ending special privileges and discounts for NRA members, as companies prepare for a potential public backlash against the organization.


Showing 62 comments
  • Nick

    Also, to be unbiased, it should be mentioned that Black Diamond and Pieps are owned by Clarus Corporation–a parent company similar to Vista Outdoors in that they also own Sierra Bullets.

    • BDEL

      I agree. Black Diamond and Pieps are no different. Boycott their products since their parent, Clarus Corporation, supplies the bullets.

  • edaw

    Way to go, Vista- I’ll make sure I buy from you more often. Guns cannot kill people without someone to pull the trigger first.

    • Ff11

      Fair enough edaw. Guns are very expensive paperweights without someone to pull the trigger first.

    • PNWmtnBiker

      You’re right, but they’re the second half of the equation. Guns are the enabler to mass killings.

  • scott

    Well crap! I use Giro and black diamond. This is the downside to the mega corporations. One part of their business does something bad, and the rest of the brands suffer.

    • Hobart Flect

      So are planes, trains, automobiles, rocks, knives and most heavy objects; the human operator (with a few screws loose) is the key ingredient to all murders whether they be individual or en masse.

      • G.G.S.

        Killing people with rocks doesn’t get advertising and lobbyist blocking effectiveness of laws that have already been agreed to and signed.Total false equivalence.

        Not are all “crazy” in the clinical or kind that counts in criminal court. Some are just anti social jerks to be mild.

    • GeeFine

      I don’t believe Black Diamond is on the list. Blackburn is. And Black Rock brokers investments for them. But no Black Diamond.
      Here is the list: https://vistaoutdoor.com/brands/

  • Basalt Coast

    As a hunter, I will double down in my support of Vista then. I love mountain biking and hunt.

    • JCNBZN

      @basalt coast, You should carefully evaluate whether or not the NRA, assault rifles, high capacity magazines, 5.56 or .223 ammunition have any relevance to hunting. As a hunter and cyclist, I have concluded that none of the above (NRA et al) have nothing to do with hunting but in fact are a detriment to being a sportsman.

      • PRDRIVER

        5.56/.223 ammo is perfect for predator/varmint control. It is also a great caliber that many use in bolt action rifles as well, due to its lower cost, long barrel life and lighter recoil than larger centerfire cartridges. Those two calibers are great for youth shooters and trainer rifles. The caliber has quite a bit to do with hunting and many sportsmen use it for various kinds of hunting, training, and competing shooting.

        As for the term assault rifle, the liberal left has taken that term and used it incorrectly for decades. To meet the true definition of an Assault Rifle the rifle must be capable of selective fire (fully automatic or burst fire). Modern semi automatic rifles do not meet that definition. Without that feature, modern semiautomatic rifles like the AR-15 cannot ever be military grade rifles, like we hear them referred to in the media.

        Here is the definition of an assault rifle from Wikipedia


        As for Vista Outdoor, the only firearm company in their portfolio is Savage Arms. Savage sells primarily bolt action rifles. They sell very few AR-15 style rifles. I’d be willing to bet that a majority of gun shops in your area do not stock a savage made AR-15. I should also not that Savage Arms is probably the largest manufacturer of rimfire rifles in the country.

        As for ammo manufacturing, the own Federal, CCI, Speer, and Blazer. Federal is one of the largest companies producing ammo period. They supply ammo to our military, to out police departments, and produce most of the hunting ammunition found on the shelf at your local gun stores. CCI is the biggest rimfire (I.e. .22lr ammo) manufacturer in the United States. They also produce primers for centerfire cartridges. Speer primarily manufacturers handgun ammo, much of which is used by our law enforcement departments. Blazer has provided lesser expensive ammo that it primarily used for plinking and target practice.

        Now for the NRA, most manufacturers are members of a trade company called the National Shooting Sports Foundation. They are not out there giving money to the NRA. Politicians don’t fear the NRA because of its spending ability come election time, they fear the NRA because of its 5,000,000 members and that it represents the interests of the estimated 40% of Americans living in homes where legally owned firearms are present. CBS recently did a report on this. When people say thing like “kill the NRA”, they have now polarized the issue so much that there really is no room to have discussions or debates on any firearm related topic.

        Here is a link to the cbs article.


        As for REI, I had some significant purchases planned for ski gear, mountain bikes for my family, and other outdoor gear planned this year. I have good friends who work at my local REI and I have preferred to purchase my outdoor gear there, even though it costs me a little more than some other outdoor recreation stores. Until REI pulls their head out, they will no longer receive any of my hard earned money. It’s unfortunate that REI felt the need to get involved in politics especially considering a good number of their customers have similar feelings/beliefs on this issue as myself.

  • David Campbell

    But what if I like biking, the outdoors and guns?

  • Joe Ben

    From the USFWS Web Site:

    The sale of hunting licenses, tags, and stamps is the primary source of funding for most state wildlife conservation efforts.

    By respecting seasons and limits, purchasing all required licenses, and paying federal excise taxes on hunting equipment and ammunition, individual hunters make a big contribution towards ensuring the future of many species of wildlife and habitat for the future. By paying the Federal excise tax on hunting equipment, hunters are contributing hundreds of millions of dollars for conservation programs that benefit many wildlife species, both hunted and non- hunted.

    Each year, nearly $200 million in hunters’ federal excise taxes are distributed to State agencies to support wildlife management programs, the purchase of lands open to hunters, and hunter education and safety classes. Proceeds from the Federal Duck Stamp, a required purchase for migratory waterfowl hunters, have purchased more than five million acres of habitat for the refuge system (2005 statistics only); lands that support waterfowl and many other wildlife species, and are usually open to hunting.

    Local hunting clubs and national conservation organizations work to protect the future of wildlife by setting aside thousands of acres of habitat and speaking up for conservation in our national and state capitals.

    So, you should support hunting supply manufactures, the folks that sell guns and ammo.

    As for the NRA, it is composed of those folks that love the outdoors. It is an organization that HATES gun crimes and has worked hard to have the government enforce existing gun laws and has recommended further laws to stop violence that have been fought by the ACLU. So, I would suggest you learn more about any organization or manufacture before you boycott.

    • jim

      you maybe should look into the nra admin before you start preaching. not talking membership here, the nra is “run” by some shady dudes and squelch any attempt at commons sense gun control measures. not to protect hunters or the outdoors but to protect their wallets.

      i’ve hunted my whole life, grew up on a cattle ranch, and over the decades i’ve shot thousands and thousands of rounds. I’m all for responsible gun ownership. that said an assault rifle is for killing people and if you want to own one it should be like owning a machine gun. possible? yes. easy? no. the nra works overtime to make it easy.

    • Mike Pro

      From common sense:
      There is no just and valid reason why anyone in the general public should be able to purchase or own an automatic or semi-automatic or assault rifle or bump stocks or anything like it.

    • G.G.S.

      The number and revenue from hunters is going down and will keep going down. The system of funding needs to change.


  • Ken Achenbach

    The only thing that ever works is punching a company in the wallet. Let’s start punching.

  • Drew

    Thanks for the information I will NOT consciencely support them.

  • David Butler

    Good to know. I need to buy a new helmet this year. It will not be a Bell or a Giro.

  • Anthony

    We should also boycott Apple and Samsung products, due to the number of people killed every year texting while driving. Add Budweiser, Miller, Stone Brewing, Sam Adams, and New Belgium Brewing for all those killed in drunk driving accidents and those who are assaulted by inebriated individuals. And, of course, we should boycott all motor vehicle manufacturers because death in auto accidents equates to the fourth leading cause of death (accidents) in the U.S., behind disease. Guns are not the problem. Inadequate mental health care and a lack of respect and compassion for others is the problem.

    • Glen

      Your arguments are spurious. Is drink driving illegal – yep. Is texting while driving illegal – yep (in most civilized countries). Do people do this… yes, they break the law, but are numbers reduced by those laws, yes and statistics confirm that. Are gun related deaths reduced by passing firearms laws – YES. Australia banned them, no mass shootings since – zero! Homicide numbers down; suicide numbers down. Number of gun related suicides almost zero.
      The difference between guns and cars or phones is pretty simple.
      What’s the purpose of a car… what’s it created for? It’s a mode of transport.
      What’s the purpose of a gun… it’s a tool for killing or maiming.
      Guns are the problem.

      • Bob

        Almost 0? I remember the Hectorville Siege and Sydney Siege. Suicide numbers are not down In 2016, the suicide rate in Australia was 11.7 deaths per 100,000 people, up from 10.6 per 100,000 people in 2007.

        Get your facts straight.

    • Tom

      I agree with all you say here.
      But last I checked Apple doesn’t make an assault level iPhone and Sam Adams doesn’t do a semi-automatic beer that feeds you 20 beers an hour.
      Let’s get realistic on what guns you can own (hunting rifles – no problem. Target pistols – sure). Yah, you could kill people with hunting rifles, but it’s a lot harder to mow down 20 people at time with one.
      And for sure target the mental health issue – and maybe tighten those ownership controls so those most likely to snap can’t get guns.

    • H. Flect

      The xyzq generation believes that the way to deal with everything is to protest, boycott and bitch about it on social media, god help us if we ever have to look to them to save the country from an invasion…

      • Mike Pro

        That’s what we have the military for … to protect and preserve. We do NOT need military grade guns and weapons in the hands of the general public. You are certainly not going to stop an invasion with a gun in your home – but, hey, please correct me if I’m wrong and tell me how many invasions the gun in your possession has stopped. Also, I am much older than the “xyzq generation” that you are generalizing and judging as a whole. Based on your response, I have more faith in the current generation to get things right on gun control than I do in yours.

      • Radcliffe

        Just like the baby boomers did it in the 1960’s! I’m happy as hell that they are getting active, they are the ones that are going to live with what we are leaving them!

    • jim

      you can’t expect people to take your post seriously when you use false equivalencies as a premise.

      many countries have mental health care issues it’s a problem worldwide,

      easy access to guns in our country is a huge problem.

  • Robert Diefenbacher

    In the interest of fair journalism it should at least be noted that they also paid $87M to Pittman Robertson last year.

    • Mike Pro

      In the interest of correct information: the Federal Aid in Wildlife Restoration Act of 1937, aka the Pittman-Robertson Act, levies an excise tax on firearms and ammunition sales, which fed and states are required to use for wildlife restoration, etc. It’s been amended a few times, there are follow-on acts which dictate how the money is spent, there is a ‘cousin’ act for Fish Restoration, and so on. You make it sound like they voluntarily paid the $87mil to an organization, when in reality it’s the price of doing business and a system to prevent hunting animals to extinction. And a small price to pay, might I add. And, this act has been doing the job since 1937, without the sale of semi-automatics for a large portion of that time. Semi-automatics, fully automatics, etc., do not belong in the hands of the general public. Sales of those weapons to support “Pittman Robertson” is a perverse reason to allow such devastating weapons be sold to the public at large.

  • Dammit

    This kind of info is important and heartbreaking at the same time. Thank you for sharing.

  • Joe pizza

    And this country was founded by men fighting with…….guns! Oh no! Vista or the nra didnt kill anyone…grow up!

    • Mike Pro

      Yay! Another sarcastic perverse argument for our 2nd amendment rights! Along with a condescending “grow up” for good measure. This is why I don’t trust gun supporters, the NRA, gun industry, etc.. Our fore-fathers and mothers took up arms in what they believed to be a just revolutionary cause. Then they proceeded to just about annihilate one another in North vs South, not to mention selling guns to natives and then justify fighting and killing them, too. Why weren’t our country’s founders able to peacefully demonstrate and resist instead? Because guns and bullets were a huge advantage over the sword, and the Brits had guns. You need a history lesson, and you need to be able to apply judgement and reasoning to the situation at hand, versus the situation 200 and 300 years ago. In this day and age, there is no reason that an 18yo should be able to buy an AR15, regardless of mentally healthy or ill. As a matter of fact, there is no reason why anyone in the general public should be able to own an AR15, an AK47, or any other semi-automatic weapon. There is no just reason for gun shows. There is no just reason for semi-automatics or fully automatics.

  • Jon

    Thanks for sharing this.
    I had no idea.
    Putting my money where my beliefs are or not putting my money in these companies. ( Sorry to the workers involved )

    • David Butler

      Funny what this says about Americans, who manage to slaughter more people with guns than any other nation. If it’s not guns that can be blamed, must be us. Scary thought.

  • Grog

    I am never going to buy another Ford product because their products were used in thousands of killings (traffic deaths, if you are PC and prefer that spin) of innocent people last year.

    • Paul

      The cars/guns analogy is commonly to used to discount efforts at gun control, but I think it’s a great example of the sort of gun control I think we need. It is true that motor vehicles cause deaths – and so the industry is regulated: speed limits, crash standards and testing, vehicle registries, motor vehicle licenses, required insurance, etc, etc. The regulations are sometimes annoying: there are plenty of vehicles I would like that are not sold in the US because of crash standards, like the 4×4 Toyota HIAce. However, on the whole, regulations have worked to reduce motor vehicle deaths significantly.

      Now, we don’t know whether applying similar regulations to gun ownership would change the number of gun deaths. We don’t know that because the NRA has effectively banned federally-funded research about the efficacy of gun control measures. THAT is my biggest beef with the NRA – they’ve blocked the acquisition of data to inform the debate. We can’t have informed policy if we don’t have data – and so we get NO policy, and have a firearm-related death rate among the highest in the developed world.

      • Steve

        Beautifully put. The blocking of the NIH (or was it CDC?) to do any research into what can be done to stop these mass shootings is just bonkers. The NRA reminds me of Trump, they say outrageous things and are only concerned with their minority members. There is zero effort put to bring the 98% of the population who are not members onto the side of the NRA. If the NRA was about basic 2nd amendment rights, and gun safety/responsibility, then I think they’d have a ton more members. But instead they preach about a dystopian future where schools need to be built like Fort Knox and everyone should be carrying a gun at all times.

  • Mike

    Also if a company is diversifying into non gun related businesses shouldn’t you support the non gun divisions so they aren’t dependent on firearm sales?

    No business will give up 75% of their income until something else takes it over and is more profitable.

    Really this is the problem with people today. Whine whine whine without any research into the real problem.

    Why is no one boycotting drug companies dealing in mental illness medication.

    Apparently mentally ill criminals have more rights than normal citizens.

    • Steven

      If there are two helmet brands to choose from, and one is owned by a bigger company that also owns gun companies, and the other is not, then why don’t I just support the one company that has nothing to do with guns? No company mentioned in the article (or the boycott articles around this week) has a monopoly.

  • Mike

    While we are at it let’s boycott cellphone companies for not stopping texting while driving which scares me more than any gun.
    Let’s boycott all stores and gas station that sell alcohol. Drunk drivers are second on my list behind texting teens for most feared thing out there.

  • Bob Rowen

    IMO there is a difference between selling bullets and selling a 30-ammo capacity military-style weapon and actively promoting 2nd Amendment rights. Check out the Vista Outdoor webpage. And then sign this petition. The beauty of this action is it does not need the support of the NRA, any politician or even any person opposed to gun control. There are enough gun control advocates who are fed up with the promotion of military style weapons that we can cause this boycott to work all by ourselves. It will send a strong message to American businesses who make money over our rampant paranoia and fear by making these weapons so readily available to crazed and alienated persons. Then, please sign this petition. If REI would remove Vista Outdoor products from its stores, we WILL be heard. https://petitions.moveon.org/sign/demand-rei-stop-supporting?source=c.em.cp&r_by=9169647

    • Steven

      @Bob Rowen – Great work!! Going to the REI petition now.

      NRA has 5 million members, so thats 320 million non-members. The NRA seem to have way more influence in politics than a relatively small organization should have (based on their size relative to the total population). The Sierra Club says 3 million members, yet they are almost impotent in actually getting things done politically. If the Sierra Club had half the influence of the NRA, then I would bet that the Sierra Club would grow to many times the size of the NRA.

      • Eric Claeyborn

        Not every law abiding American, that owns a gun, is a member of the NRA. I’m not a member, only because I don’t want to spend the money to be in a club. But, there are people like me that will join the NRA in a second if that’s what it takes to keep our guns from being taken by spineless liberals. I stand on the 2nd Amendment, not the NRA, for my patriotic rights. I’ve heard, there are 300 MILLION guns in the U.S., and most of those are in the hands of law abiding Americans. Believe me, the NRA isn’t the only voice for American gun owners…. patriots can speak for themselves.

  • Steven

    As soon as I heard about Clarus (BD owners) buying Sierra Bullets, I went to the Sierra Bullets website to learn about them. On their front page there was a logo about how they support the NRA. I sold my BlackDiamondEquipment shares that day. I in no way want to fund the NRA when they make America so much less safe for everyone. It blows my mind that Clarus sold POC (helmets, glasses and riding clothing) and bought a pro NRA bullet company.

    I spend a bit of money on Giro and Blackburn gear each year, but will not spend another cent on them now I know about the Vista connection. It’s not like Giro or Blackburn are the only helmet and pump/light manufacturers. Scott and Specialzied make great helmets, so too does Kask etc. And pumps … Topeak … great stuff.

    I would support hunting gun and bullet manufacturers if they worked to allow people to hunt in America. But the NRA’s focus is on people having guns for their second amendment rights and to be allowed to carry whatever weapon they want in public. They are simply not a hunting/outdoors lobby group. Hunters don’t need ‘stand your ground rules’ or 30 round magazines that they can take with them when they go to Chipotle. The latest NRA response after the Florida shooting is to fortify schools and have people there with guns. I do not want my children around guns, it doesnt matter if carried by a good guy or a bad guy. They’re safest when there are zero guns around them.

    On a more positive note, see that United and Delta have cut discounts to NRA members, and Hertz, Avis and Enterprise too? So I’ll keep using those companies. I just cancelled my Amazon prime membership too, as they show NRA propaganda stuff. I’ll be closing my google account and switch to different email/file storage too.

    Also, everyone remember you can still put money into an IRA for the 2017 tax year to keep some tax money away from Trump … what happened to Mexico paying for the wall?

    I am not rich, I am not influential, but I feel I must do everything I can to keep my children safe (and to protect public lands and fresh water).

  • Angie

    I think most people are forgetting that the military and the government fund these gun companies more than citizens. If the military keeps buys ammo and guns, our boycott will make little to no difference when all is said and done. Sad.

  • Roger R

    A few points..

    Having been in law enforcement for close to thirty years, I’m willing to try anything at this point, including a boycott. I’m a bit skeptical. With the amount of brands, money, and hypocrisy invested in the system, influencing the masses to shop elsewhere other than the long list of accomplices will be an uphill battle. In the end, the strategy will change and motivations will be questioned, especially form those who stand to financially benefit from just such a boycott. After all, the NFL supported the kneeling until the ratings started to drop and then everyone stood up and listened.

    Romance aside, this country was born out of the blood of bullets. Unfortunately, it’s a trait that’s run amok. And for every novel anti-gun “let’s get the gun off the streets idea”, there’s an activist or lawmaker unwilling to give up rights or better yet go through the door with me to take them away from the bad guys who don’t give a flying crap about Parkland, Sandy Hook, Virginia Tech, San Bernardino, Columbine, Orlando, Las Vegas etc., etc., etc, etc…Sad to say there’s plenty of bullets and blood out there.

    Here’s a parting thought. In China, there’s scores of mass killings with edged weapons. More people have been whacked with scissors than you’d believe. Maybe love is the answer. God knows Nicolas Cruz could have used it and hugs are free!

    Good luck with this. My son is still in school. Sad to say, I keep training for the next one.

    • MB1k

      THANK YOU ROGER! A valid comment from someone with credentials and in the trenches.

  • Kevin

    NRA had a membership table inside Cabela’s in Central Mass a couple of weeks ago. Cabelas and Bass Pro Shops I believe merged. Stores will keep selling. Maybe it’s best to speak with the legislators taking NRA money.

    • steve

      I was actually looking to buy a Bear Canister from Calbela’s this week, but already decided not to due to their masses of gun sales and NRA ties.

      I don’t think my few dollars will make them change their mind on supporting the NRA, but at least I’ll be able to sleep at night.

  • David Thomas

    NRA members kill me. (No pun intended.)

    They think THEY are the NRA.

    They pay $40 a year and they feel they are part of some group that’s looking our for them.

    Well, no.

    The NRA is largely funded not be piddly $40 memberships, but by the gun manufacturers. These gun manufacturers use the NRA to convince hunters, and sportsmen and collectors that the government (and everyone else) is planning to take all their guns away. They have consolidated the “tribal nature” of humans to get them to bend their beliefs to their will, using the strongest emotion of all, fear (yeah, it’s not love that’s the strongest, but fear, unfortunately). Gun enthusiasts don’t love their guns near as much as they fear losing them.

    Anyways, MEC (Mountain Equipment Co-Op) in Canada are meeting today on whether to drop all Vista Outdoor products. Canadians are OK with guns, just not lax background checks and bonkers AR-15’s.

    MEC has 5 million members. Same numbers as the NRA, funnily enough. It’s Canada’s REI.

    In the end, there are WAY more non-gun enthusiasts and responsible gun owners combined, than there are AR-15 lovers.

    The end of the wild west is on its way.

    • MB1k

      Some political funding comes from big corporations, many within the gun industry, which donate millions to the NRA. But companies are barred from donating to the NRA’s political action committee, which the agency uses to fill campaign coffers, run ads and send out mailers for and against candidates.

      That’s where individual donations come in.

      Since 2005, the NRA Political Victory Fund has received nearly $85 million in contributions from individual donors.

      Contributions came from nearly 30,000 donors, with around 90% of donations made by people who gave less than $200 in a single year. According to the NRA, the average donation is around $35.

      Only one person has donated even close to the maximum amount allowed by federal law, which is $5,000 per year: a computer programmer from Houston. Since 2005, he has donated $50,050 — just shy of the $55,000 allowed for the 11-year period.

      And the misinformation is what is happening now with claims of “no background checks, $150 AR-15s” et al.

      And for the record I don’t own an AR-15, don’t want to own an AR-15, and don’t feel anyone has a need for an AR-15. But I don’t tolerate false narrative either.

  • rick

    So how many of you know someone who has been killed by an automatic weapon and how many of you know someone who have died at the result of cancer or overdose and how many of you hypocrites are boycotting the companies that supply or support the drugs and cigarettes or invest in the institutions that support them

    • steven

      I don’t think you need to personally know someone who’s suffered in order to have empathy for them and want to do something to lessen the occurrence of it in the future.

    • Mike Pro

      I specifically stopped investing in tobacco industry companies decades ago. Doing the same for gun/ammo companies that promote automatic and semi-automatic weapons in this day and age is a no-brainer. I have supported cancer research in numerous ways over the years. I donate my time for all sorts of volunteer causes, both human and environmental. I have been supporting orphans in other countries through Compassion International for over a decade. My late father was active in rotary and specifically with Polio vaccine aid and computer/tech aid to 3rd world countries. When I go for bike rides, I pick up trash. This is just a drop in the bucket of all the things that we as humans and as a society can be doing to help, to address issues, to make change, prevent suffering, spread compassion, empathy, love. Labeling people as hypocritical for wanting to end mass shootings in public schools unless they have suffered on some greater scale, or unless they prioritize cancer or tobacco over eliminating public access to automatic weapons and align with your world view of where we should all spend our time and energy, is just a bonkers mad-house reasoning. Let’s divide and conquer: You mobilize to take on cancer, cigarettes, and drug overdose issues, and we’ll help you while we also add to mythical ‘highest priority list’ the eliminating of automatic/semi-automatic weapons from the public landscape.

  • TV

    Mass shootings are mostly done by legal gun owners.
    Mass shootings are all performed with semi automatic, magazine fed weapons.
    Ban semi automatic weapons with detachable magazines and end mass shootings.
    It really is that simple.

  • L Dakota

    Whatever side of the gun debate a company is on, they need damn sure that their exit strategy sale aligns with an umbrella company who shares the same values. Obviously, for good or bad, the aforementioned brands new exactly what business Vista was in. Unfortunately any negative fallout now affects the employees of these brands who more than likely new nothing about the parent company.

  • G.G.S.

    I do support boycotts I have to wonder how far down the conglomerate of ownership rabbit hole one must go.

  • Ben Levine

    Our Second Amendment was not put in place to ensure we had guns for hunting, or target practice, or for display.
    Our Second Amendment was written to give us the right to defend ourselves from the Government.

    The Government would not now, nor ever ban “semi-automatic” guns. Our Constitution is too strongly worded and broad reaching, and there is a large silent majority who simply would not stand for it. Its estimated that there between 8.5 and 15 million “Semi-automatic” weapons in the USA.

    If they were to ban these weapons, how would they do it? Just ask for the citizens to turn them in? What if a law-abiding citizen would rather keep his weapon? Do you raid homes across the USA? would the Military come in and take these guns? I DOUBT it.
    The only possible way the guns would be taken away is by blue helmets (the UN).

    I come from a small town in Wyoming. In Wyoming there more guns per household than anywhere in the country, maybe the world. I can say without a doubt that my small town would fight tooth and nail before giving up a single gun. Every able-bodied man and women would lay down their life before being disarmed.

    This same situation would spill out in many small towns across the Nation, it would be a true political and national disaster. I think it would be the end of a country.

    So if they cant take the guns by force, then buy them back? lets assume they are being bought back at fair market value. (this does not include sentimental value, which is subjective, but often high)

    Lets say that all of these weapons are AR-15s, just for fun. The going rate for an Ar-15 is anywhere from $700-$2000. lets settle for an even $1000.

    Low end: 8.5M (guns) X $1000 (per gun) = 8,500,000,000
    High end: 15M (guns) X $1000 (per gun) = 15,000,000,000

    That is between 8.5 Billion and 15 Billion.

    That’s just buying the guns, not include the bloated government moving at a snails pace, cost us, the taxpayers millions an hour.

    This proposition is the only solution the left can come up with, and will cost roughly (in my estimation) 500 Billion dollars.

    Ill keep my guns, and my Camelbak. Ill keep buying my rounds and maintaining my weapons, Because I can.
    When the shit hits the fan, I will return fire.

  • Anonymous

    As socially liberal, I find it kind of funny how fellow leftists make a stink about boycotting helmets produced by Bell, Giro, etc. I mean whats the big deal? 99% of consumer products are tied to unfair business practices such as pollution, bigotry, and over-charging. Is the NRA shady? Sure. Are current gun laws working? Not really. But i’m sure those helmets have saved more people than have been killed by the few gun companies Vista Outdoor owns.

  • Pete

    As a European, the comments on this post make for an interesting read!

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