Life as a pro skier may seem glamorous on social media. And that’s because it is. Their lives are just radder than yours. But there is one pro who is shaking up the Insta-feed and throwing out hashtags like interwebs grenades. He’s an inch and a half tall, made of plastic, and slays his hometown slopes of Aspen, Colorado, and beyond. His name is Lego Skier Bro and his IG account is the best thing to happen to the ski industry since rear entry boots.
What’s your earliest skiing memory?
I remember hating it in the beginning. I had to put these stupid pegs in my feet that were connected to sticks and go out in the cold with some first time ski instructor. It felt uncomfortable and I knew in my heart that my parents were out having a good time without me. I’m glad I stuck with it. It seems like the only thing in my life that makes sense now and the only place where I am truly comfortable.
When did you first start GTS (getting the shot)?
I decided to sign up for Instagram last year and make every day about getting the shot. It has changed my life. Sometimes I feel like I only exist on Instagram, where if you don’t get the shot, it didn’t happen.
Why so many hashtags?
When you are trying to make a name for yourself it is all about the hashtag. If I could I would put hashtags on hashtags.
Does Instagram portray your real life?
Everything you see on the Internet is real and what you see on Instagram is my life. I don’t try to sugarcoat anything. I even post my crashes. Some people say that social media is all smoke and mirrors, but I am going for something that is tangible and above all true to life. I always get the shot.
Has “Kodak courage” morphed into “Instagram fame” in today’s digital age?
I’m not sure about any of that but it’s impossible to rank your fame without knowing how many followers you have on Instagram. I always get the shot.
What are your thoughts on social media? Good, bad, a needed part of the pro skier life?
Social media is a thing and it has made it possible for any grom to get their shots out there, to just throw their shit at the wall and see what sticks. It has been a great way to level out the playing field by letting the followers decide what they like.
What photographers have you worked with?
I’ve worked with every type of photographer, from the guy who thinks his iPhone has the latest and greatest photo tech to the guy who thinks he is more famous than me. Skiers perpetuate the skiing industry and photographers are a supporting role. What I have found through my experience is that I can work with anyone. I get the shot. Period.
Describe a typical shoot.
It’s usually cold and the photographer is always crying about their numb fingers, but we can’t shoot because we have to wait for the perfect light. I’m all like, “Just take the photo. We’ll make the lighting look bodacious with a sweet filter.” I always get the shot.
What are your goals for this season? And what’s next?
My goal is to stay stoked and keep coming out with solid shots that keep my follower count rising. I just want my account to stay relevant by destroying boundaries in skiing and social media.
Any advice for aspiring bros and brahs out there?
The only thing I can say is that you should be yourself, and do something original — because that’s what everyone really wants to see. And always get the shot.
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