Go ahead and laugh, but until you’ve sat before a fire of ginger-infused artisanal logs, you haven’t lived. And it’s just experiences like these – the scent of nature combined with the loving hand of the discriminating maker – that have driven the wildly successful trajectory of Smoke and Flame, Canada’s only premium handcrafted firewood manufacturer.
“Nowadays when people think of firewood they think of it being ‘hog-tied’ in plastic and sold for $5.99 at gas stations,” said founder and chief artisan Jesse Horn in this profile by the CBC’s This and That. “To me this is wrong and it completely disrespects the wood.”
Horn started Smoke and Flame three years ago after becoming frustrated with mainstream, mass-market wood.
“I wanted to bring craftmanship back to firewood production,” Horn says with pride.
Prices of Smoke and Flame range from $499 for a couple of sticks up to $1,200 for a small bundle, but customers don’t flinch.
“My customers want to know that they’re burning quality and they are happy to pay a little bit more to achieve that.”
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Perfect.
…they are happy to pay a ‘little’ more?… idk about THAT much more though!
in reply to my own post, you got me Steve! well done sir…
I thought it was real at first too man. Some people are so crazy that I think they would literally burn money.
WOW!! I won’t knock the ” Firewood Artist”, since I am all about free markets (and separating Trustafarians from daddy’s money). But any bidped can find some sweet burning Cedar, maple or other wood for very little money and have the joy and sweat of harvesting and splitting it themselves. The people buying this product must be smoking and burning more than just wood…….
Psst… it’s not real.
wait, this is a joke right…
That video was priceless when he whipped out the little scissors.
wait, what. No. This is a joke…right?
my favorite type of satire is the kind that goes over most people’s heads. this is a perfect example.
the shot where he’s trimming off the loose splinter with those scissors, and when he rubs fresh shaved ginger on the wood?? come on, that is pure genius.
that was awesome!
Perhaps the saddest part is that this isn’t too far fetched to be believed in the society we live in. Funny, though.
I do like that it was said to be Vancouver, cause I can ALMOST see something like that actually flying here…
So perfect that I thought it was real until I watched the video.
Call me crazy but if I burned some firewood in my fireplace and my room smelled like wood smoke and ginger… Id be pretty damn into that. hahahaha
Hahahaha, Genius.
You should have left off the last paragraph and let people figure it out for themselves. As any lover of the CBC will tell you, This is That is brilliant…
Yes- I love This is That. I’m not sure which is better- turning the radio on part way through the show and going through the “wait…this can’t be real, can it?” thing, or listening to the messages from people who never had that realization. Glad to see it’s getting some attention!
It’s “This is That” not “This and That”… at least according to the logo and the website at the end of this video.
Corrected.
Hi Steve, Do you have a coupon code for an AJ discount on this cool new product. The wood seems perfect for my custom smoker.
Awesome. I think it’s actually “This is That”, and it’s pretty funny. The phone-in comments from people who are listening and think it’s real news are priceless; albeit possibly also faked.
So amazing. Best joke is ages! John Stewart for the Best Actor Oscar in the Prank category.
This vid was the best piss take ever.Funny that some “adventure journal” readers can even imagine this is not a spoof. Surely some guys would buy such logs to display them on show by the fireplace just to give the “perfect natural ” feel to their home.Poor world.
Put this up on Best Made’s site and you’d have people calling in orders…
Laugh not. Jesse Horn’s brilliant idea may light up a new business sector to bolster the BC economy.
In the 1970s, in BC, some visionaries birthed a new business sector. A sub-sector group (of perfectionists) matured and refined their processes and product — ultimately, BC’s Artisan Weed became renowned.
I could actually see this being a thing in Vancouver. A land where 16 year olds drive Lambos and a condemned meth lab will cost you $2mil.
Anyone willing to pay $499 for two sticks of wood deserves to get fleeced. I love capitalism.
That actually had me pissed off for a second….. then I laughed.
Wow, this had me fooled.
Within BC, there’s a growing concern about GMO firewood being brought in from Washington State. This guy completely avoid any GMO wood. Kudos to him.
And what do they do with the rejects? Burn them, of course!