As a general rule, women’s surf apparel brands don’t get too wild conceptually with their fashion shoots. When you have a sexy sport, cute models, great clothes, and awesome locations like, say, Fiji, why complicate matters? Of course, fall and winter apparel throws a bit of sand into the works — no bikinis there — [...]

I didn’t just wear the Aether Atmosphere around the office trying to poke holes in its execution or design. No, I went all in, leaving my favorite shell at home for a 10-day mountain biking, camping, wood-cutting, Airstream-moving mission across southern Utah in late October. The first thing I really appreciated about the Atmosphere was [...]

Well, dang if this isn’t a match made in skid heaven: The Burton-Carhartt collaborative partnership has hatched another fine nest of rock-ribbed keepin’ it real. And there’s a lot more Carhartt than Burton on the outside, unlike the last round of product in 2008, when the only thing workwearish was the Carhartt “C” sewn on [...]