Let’s be clear, this is nothing but a stunt. When Faith Dickey highlines between two moving tractor trailers, it’s cause she got paid a goodly amount of money by Volvo to do so. But that said, so what? Do you slackline? If so, you know how stinkin’ hard it is just to stand on the [...]
advertising/marketing
You KNEW those mofos were lying in their snow reports! You KNEW packed powder was an oxymoron. At long last, after years of denial from ski areas around the world, Park City is telling the true about what really goes on with resort marketing.
If only American ski resorts and the sense of humor to create an ad campaign this, er, cheeky.
Cube zombies everywhere will appreciate Campfire Cologne, a new ephemeral curiosity from the kids at Antler & Co. — this bonfire in a box will make the fluorescented air of any office more woodsy, tangy, and acrid. Why torch your valuable TPS report cover sheets when you have a real stash of cedar close at [...]
It’s ironic that some of the most powerful, inspiring, and least-materialistic messages come from purveyors of stuff. Of course, it matters not what shoes you’re wearing when you run — the internals of running have nothing to do with swoosh or stripe or anything external. Feeling is feeling, and, as most of us know, no [...]
LifeCycle is a tiny, two-storefront bike shop chain in Singapore that somehow lucked into working with the local office of the giant DDB advertising agency, and the result was this award-winning campaign. As LifeCycle — and DDB creative directors Thomas Yang and Andrew Hook — clearly understand, it’s not about the bike but the freedom [...]
Shell Oil, as you might know, has received approval from the federal government to drill in Arctic waters north of Alaska. It recently celebrated the green light with a kickoff party in Seattle and now is asking the public to help create its advertising campaign in support of the drilling. Here’s what Shell about its [...]
Despite the Great Recession, the tense pre-war period, and World War II itself, the 1920s through the 1940s were the golden age of travel for those with the means to do so. Consumer airlines were stitching the globe together, and the boom in automobile sales put cross-continental travel within reach. Couple that with a phenomenally [...]
This week’s free wallpaper comes is the iconic Ansel Adams photo of the Snake River and Teton Mountains in Wyoming, courtesy of the National Archives. It’s provided here in a full range of desktop sizes. Enjoy! 1280 x 800 1440 x 900 1680 x 1050 1920×1200
The Tokyo Zoo is drawing highly intricate animals using bikes and GPS.
You kids today only have the vaguest conception of Evel Knievel, if any at all, but back in the day he was the Muhammad Ali-meets-Elvis of extreme action two-wheeling. Bold, brash, and fearless, he was a redneck daredevil who broke every damn bone in his body trying to shake the dimes out of rube’s pockets. [...]
UPDATED: The CNN segment has disappeared from the company’s site. We’ve replaced it with the original Citibank commercial. It’s never a very big surprise to us when mainstream media gets hold of “extreme” sports coverage and totally screws the pooch on it. But CNN actually nailed the basics in this clip on the kerfuffle surrounding [...]
We couldn’t have made this ad any better. Well, maybe with some skiers and surfers and mountain bikers and climbers we could have, save that this two-minute spot from the BBC, narrated by Sir David Attenborough, is filled with athletes of every stripe, all more amazing and talented than any human could ever hope to [...]
We don’t know a whole lot about Native Shoes, save that they’re, uh, unique. And they’re big in Japan, which you shouldn’t scoff at, because lots of nifty, niche brands here exist by charging mega yen over there. Still, even their “boot,” the Fitzsimmons, strikes us as strictly urban wear, what with its unbreathable rubber [...]
The Daily Bike, May 24, 2013
Boy Scouts to Allow Gay Members
The Daily Bike: Mountain Bike Enduro World Series Kicks Off
Overlandia: Driving a 1936 Rolls Royce Across India
15 Seconds: Driving Indian Creek, Utah
The Man Who Skied Down Everest Climbs it at 80
National Avalanche Legend Doug Abromeit Passes Away
Smokey Is Fighting Fracking and the Feds Don’t Like It
Prickly, Beloved Mountain Gazette Print Version Shut Down
Historical Badass: Alpinist Alex Lowe
Volunteer Fired at Saguaro National Park for Reporting Graffiti
Sierra Club Joins Lawsuit Against Mountain Bike Park
Driver Busted After Bragging on Twitter About Hitting Cyclist
The Daily Bike: Les Granges du Galibier, Giro d’Italia 2013
