Google finally wised up, but Bing still doesn’t get it. For many years, if you searched “telemark,” Google would ask, “Do you mean telemarketing?” Now it understands the telemark is a turn, a movement, and a place. Bing, being a Microsoft product, still doesn’t.
In 1868, Sondre Norheim introduced a drop-knee turn that enabled him to manhandle the long, ultra-stiff wooden skis of the day. By spreading body weight more evenly over both skis and distributing it fore and art, he could do more than simply survive his plunges down the hills of his native Norway — he actually controlled where he was going. The turn soon became known for its birthplace, Telemark, and when the style boomed in the 1970s and 1980s, it became a household term, at least in mountain households whose residents wore tassled Peruvian wool hats.
Even then, though, a lot of people never knew — and still don’t — where the name got its start. Well, it’s a place. It’s a place in Norway. And this is what it looks like.
Weekend Cabin isn’t necessarily about the weekend, or cabins. It’s about the longing for a sense of place, for shelter set in a landscape…for something that speaks to refuge and distance from the everyday. Nostalgic and wistful, it’s about how people create structure in ways to consider the earth and sky and their place in them. It’s not concerned with ownership or real estate, but what people build to fulfill their dreams of escape. The very time-shortened notion of “weekend” reminds that it’s a temporary respite.