Sharks might have more sympathy on their side if their gave birth to cute, furry, photogenic offspring, like lions. But, alas for them, they don’t. There’s all those teeth, the feeding frenzies, Jaws, and, dang it, shark fin soup. Not much warm and cuddly there. But sharks are apex predators, critical to the health and diversity of the ocean ecosystems, and they are unequivocally under assault. In fact, it’s estimated that 100 million sharks are killed each year, perhaps as many as 270 million, most of them to give up their fins to serve as soup in Asian countries.
Marketer Joe Chernov was appalled at this, so he collaborated with infographic designer Robin Richards to put the plight of sharks in perspective. Keep in mind as you look at this graphic that the number of people killed by sharks is per YEAR, while the number of sharks killed by people is per HOUR.
Environmental coverage made possible in part by support from Patagonia. For information on Patagonia and its environmental efforts, visit www.patagonia.com.