In a world of one-season throw-away shirts, it’s nice to come across a clothing maker that is more interested in putting together a great product than they are in making a quick buck. The folks at Pladra make high-end flannel shirts that are designed and sewn right in San Francisco. Old-school outdoor prints add personality to the quality of heavy-duty fabrics and custom patterns.
We talked to founder Jeff Ladra to find out more.
Tell us a little bit about how Pladra got started.
Jeff Ladra: It was always in the back of my mind. I’ve always been a huge fan of the plaid flannel shirt. It was always my go-to when I went out in the woods. I’m a huge outdoorsman; I grew up fly fishing, so I decided to go back into design and focus on outdoor clothing.
You use custom buttons, custom brand labels, and your own patterns that account for shrinkage. Where does this attention to detail come from?
We really wanted to go about this the right way. Time wasn’t an issue. The best thing about our brand is that we’re trying to do it the right way. We’re not trying to blow up and rush to get out there. We just want to make the most perfect flannel shirt and really specialize in making the best single product. We also build in shrinkage, which a lot of people don’t do. The biggest thing with that is the way we match up plaid lines.
What does it take to match up plaid lines?
It’s more classic, more rugged. It makes it harder for the sewers, but we aren’t trying to pump shirts out. If you’re going to make a quality shirt, this is how you do it.
In affiliation with Backcountry.com and Treeline, BC’s new spotlight on craftsman, designers, and emerging brands. For more from Treeline and Pladra, go here. To shop Plada, visit pladra.com.