You can’t get away with anything these days. Flip over a car in the wake of the Vancouver Canucks loss in the Stanley Cup finals, celebrate like a wild man while it burns, and dang it if someone isn’t there with a camera to share it with the world. Whistler-based mountain bike pro Alex Prochazka, who goes by Alex Pro and can be seen in the dark blue shirt with his tongue out in the photo above, was caught rioting after the Canucks loss last Wednesday and, unfortunately for him, that t-shirt has one of his sponsors’ logos on the front, Oakley.
Prochazka, who can be seen in the above news report throwing something at a truck at the 1:12 mark, was publicly outed by the “name and shame” website, VancouverRiots.com and also by PublicShamingEternus.wordpress.com. He could not be reached for this story and his website is down, but he told the Vancouver Sun, “I didn’t go there for the riot, I went for the hockey game and got caught up in the hysteria of it afterwards.”
According to several of his Facebook friends, Prochazka initially denied anything to do with the rioting. Those friends have since been locked out of his page.
The Sun also reported Prochazka has been dropped by some of his sponsors. Target did not renew his contract in May, according to a company representative, who said, “Alex Prochazka is no longer a Target-sponsored athlete. Our association with him ended with the expiration of his contract on May 1st, prior to his regrettable actions last week.”
Oakley Canada said on its Facebook page, “We are currently reviewing our relationship with Alex Pro & will be taking actions to see that Alex becomes aware that we do not accept behavior like this from any of our athletes or spokesperson(s).”
In the day or so since Oakley posted that message, its Facebook page has been flooded with calls for a boycott of Oakley products and for Prochakza to be dropped. There’s been no comment from Oakley Canada since midday Sunday. And strangely enough, no one’s pointed out the irony of the contest being promoted on Oakley’s Facebook page, which urges people to “Join the Rebellion”.
UPDATE: Oakley Canada announced that it has dropped Prochazka from its roster. “Oakley does not condone or support the actions taken by Alex Prochazka. And as a result of his behavior, Oakley Canada has elected to end its association with Alex Prochazka effective immediately.”