Lest you decry the commercialism of today’s pro bike racing, take a look at this sweet old map from the 1957 Tour de France. Think you could squeeze another bottle of Perrier on it? Absolutely. Pschitt!
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Cool map – you’re not selling it are you?
The Tour always has been and (hopefully) always will be a giant media stunt for the advertisers. The crazy publicity caravan that precedes each stage is perfect evidence. What a wonderful circus.